This simple idea will guarantee that you only spend your time on markets and products that will make you a profit. (Always a good business strategy, right?)

Here’s the scoop…

While I still sell resale rights and PLR products on the Internet every single month (and have been since 2001) there’s no denying that they’re not the money-spinners that they used to be.

But that doesn’t mean that they’re worthless either.  Far from it.

In fact, I’ve found a brand new way to capitalize on these “old school” products that’s only going to grow more profitable in the next 12 – 24 months as more people start tapping into what I’m about to share.

There’s Money In Them Thar Hills!

It’s far from rocket science, but it requires “work” so most people will put off this idea until everyone else is ding it and then be left picking up the scraps (don’t be one of those people).

The fact is that the “new car” smell of the Internet has started to fade and people are finding it harder and harder to keep their earnings stable (let alone grow their income).  That’s why you can hardly click through any marketing forum or blog today without bumping into one of those “How To Make Money Offline” products or posts.

Weird, isn’t it?  “Online” was supposed to be the “Promised Land” but now a lot of folks are having to back-peddle and fall back on the power of the old “direct-response mail order” businesses.

It’s no use bucking the system.  There are lots of ups-’n-downs  still to come on the Internet because it’s still such a new medium by comparison to anything else we have.

Be that as it may, thanks to the power of the Internet, you don’t have to go through 90% of the cost and trials that the old mail-order masters had to go through to make some cash.  And that brings me to the subject of this letter, which is…

How To Make Tons of Money
With Resale & PLR Products In 2012
(…And Beyond)

Yes, you can still turn all of your resale rights and PLR stuff into cash (probably even a lot more than you could when resale rights just became the rage on the Internet).  How?  Well, let’s looks at the challenges facing the selling resale rights and PLR products on the Internet in 2012 and beyond.

First of all, there’s the issue of quality.  A lot of it is just trash.  Nothing much we can do about that.

Secondly, the same thing that makes the Internet so powerful is also the same thing that makes it difficult to sell resale rights products online…it’s just too darn easy to get hold of the stuff your trying to sell at a “better price” or even free!

That’s why everyone and their pooch is going back to offline and also why I’d like to share my three step plan for making sure that you stay ahead of the pack.

Step one
Find a few high quality PLR products in popular niches.  (The usual suspects like dieting/weight-loss, dating, dog-training, golf, hypnosis, tattoos – whatever.)

Step two
Write a couple of killer ads or mailing pieces for the product (classified ads or advertorials or whatever else you can afford to test without breaking the bank).

I suggest running two or three ads at a time (each for a different product).

Offer the content as printed manuals or DVDs/CDs if there is video/audio content.  Price your products cheaply (just enough to cover the cost of your material and shipping/handling)

Step three
Place a few of ads in your local paper.  (Dollar-for-dollar this is way cheaper than any PPC campaign you could ever run and expect decent results from.) Most suburban neighborhoods have little publications that would be perfect for this kind of test.  If you really want to get smart, you could pay the paper a visit and see if you could negotiate a PI (per inquiry) deal for your ad space.

You normally wouldn’t be able to swing that with the big papers because they’re a little too scared of losing advertisers willing to pay their standard rate-card fees, but with smaller publishers you could easily put something together.

In any event, run the ads and wait for the responses to come in.

When they do, print out the PLR content into a little booklet or burn the video/audio files (if any) onto a couple of DVDs and ship the products.

This won’t make you any money (maybe a couple of dollars) but you should at least break-even and then the fun begins…

Here’s How You Convert
All Of Your Effort into Profit!

You now have a few very valuable assets.

a) A buyers list.  Whether it’s 3 or 30 you still know that they are willing to spend money)

b) Market intelligence.  You now know which products will bring in orders through your local community paper and which products don’t.  (Here’s a hint – stop advertising the one’s that don’t bring any response and keep promoting those that do.  You can thank me for that stellar advice later.)

c) Field tested ads.  If they worked once, chances are better-than-even that you can keep using them in similar publications and that you should model your future ads on the winners.

Now all that’s left to do is scale-up your activities.

Since you already know which product pulled the most orders it’s easy for you to go ahead and invest some more time and effort into improving the quality of the product, the amount of content, the packaging and the price.

PLR type content gives you the leverage to test dozens (if not hundreds) of niches without really investing any time into actually researching and creating the products yourself.

What to know if dog training guides will sell?  Just grab a PLR product on the topic and put it out there.   Underwater basket weaving?  No problem.  Cat juggling?  Same story.

Never before in the history of direct-response marketing has it been this effortless to test niches without risking months of creative work on a hunch that might not even pay off.

Leverage the volumes of content that you already have from the people that write all of this PLR and resale stuff – and then scale up what works.

This opportunity is still wide open.  I haven’t seen anyone taking full advantage of this approach to it’s full measure yet (myself included — I’ll try and rectify that soon though). You can be a first-mover and grab the lion’s share of the revenues that this tactic will produce over the next couple of years.

It’s not impossible, just follow these easy steps and you’ll have product reviews that rock!

Follow these suggestions and tips each time you create a product review or product review website, and you won’t ever forget anything important to include in your product reviews again. You’ll be able to create product review sites, and write product reviews repeatedly that will make you money over and over again!

Do Your Research — Research is part of every niche product review website and part of every single product review. If you don’t know anything about your target audience, or the type of products they use down to the keywords (search terms) that they use to find the products, then you’re not going to succeed. You want to succeed, start with the research before you even start making the website.

Know Your Competition — Many people think competition is bad, let competition be your guide to building a profitable niche product review website. If there is a successful website about your niche, you can be successful too. Just do it better than anyone else. Do it more, do it more complete, be more honest and your audience will thank you.

Be Above Reproach — Be completely honest and straightforward in all your product reviews. If you received the product free prior to the review, say so. If you bought it yourself, say so. If you hate it and would not use it if your life depended on it, say that too! Having honest reviews that tell readers exactly how you really feel will go very far in creating a feeling of trust in your readers. Trusting readers buy what you recommend.

Know Who The Product is For — Know who wants your products, and who makes your products. If you name the people who will use the product as well as the people who create the products in your website you’ll cover both sides of the fence.

Know What The Product Does — Name the product and name what the product does especially if the name of the product isn’t suggestive of the problem it solves. For instance QuickBooks is financial software for business but you might not know that by just the name. Explain each product completely.

Know When Your Audience Needs It — At what point does your target audience need the product (now!)? You must include a call to action that gets attention and makes your audience want to buy it right now while still maintaining a review feel. Instead of saying buy now, you’ll describe when a member of the target audience needs to use the product. Example: Nursing bras are comfortable to wear toward the end of your pregnancy as your size increases because they are adjustable, and after birth for ease of nursing.

Know Where To Get it and Use It — Might seem obvious, but it is important to tell your target audience where to buy it by providing a link and telling them to click the link to buy or to read more if the link is going to a sales page.

Know Why Readers Should Use it and Why They Trust You– Always explain why your reader should trust what you say about a product. Explain your policies, your rules of doing business, and tell them who you are by demonstrating good judgment and honesty in your reviews.

Close each review with your personal opinion about each item you’ve just stated so that there is no mistaking about whether or not the reader should purchase the product or not.

If you are offering a coupon for the product, a premium to the reader if they buy the product from your link, and again provide the link to where to get more information, or buy the product. You can also include “like product” links under each review to keep them on your page if they’re not convinced to buy at this point.

Today, I’m going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?

Not when you know…

“The Number 1 Copywriting Tactic
That Makes Your Prospects
Read Every Word You Write!”

The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. It’s one of the Grand Secrets behind copy that gets read?and that means your pitch has been delivered? and that’s how sales happen!

Fortunately for you and me, the concept I’m referring to is almost a long-lost art among new copywriters. (And that’s a darn shame? because it’s so easy to use, once you take the time to learn the details.) So, what am I referring to?

The good ol’ “Bucket Brigade”.

Listen, every great copywriter employs this technique – either knowingly or unknowingly – to get their long sales letter copy read from start to finish.

Case in point; Many readers of this letter will be familiar with a guy by the name of Yanik Silver. A few years back he released a product into the market- place that he called ‘Instant Sales Letters’. That package generated a *huge* amount of interest and even greater profits for young Mr. Silver even though when his sales letter for this product (when printed out) was *over* FIFTEEN-PAGES LONG!

Mr. Silver is not alone either?

It’s a fact that several of my best selling products (and some of the best selling products of our time – or any time) have made use of long sales letters WITHOUT losing a prospects’ attention and WITHOUT losing any sales!

So just what is the Bucket Brigade?

You’ve been reading it, all through this newsletter. All through every piece of copy I’ve ever written. Take a look at the first words of the paragraphs above. The phrases “listen”, ”case in point”, “it’s a fact”, “what’s more” and “what, you ask” are all proud members of the Bucket Brigade.

Simply put; the Bucket Brigade words and phrases are “keep reading” words and phrases. These are the hard working words that get your copy read!

Here’s the scoop; (That’s another phrase in the Brigade. In the days before fire departments got organized, townsfolk would fight a fire by lining up and passing buckets of water from the nearest pump to the point of the blaze. Another line passed the buckets back to the pump.

This was the “Bucket Brigade” in action.

Moving the water along briskly. No let up. No pauses. The buckets went in a fast, efficient, linear direction to get the job done.

Early copywriters adopted this term to explain the job of certain “keep reading” phrases. Used at the beginning of key paragraphs, these phrases and words made a simple promise to the reader: Don’t quit reading now ? I have something really important for you right here. Don’t stop, or you’ll miss it. Why do you think some of the worst storylines in existence have generated millions of dollars in revenue? Because they were sold to soap opera studios that specialize in the Bucket Brigade’s pseudonym – CLIFFHANGERS!

Yes, the television industry learned this secret and uses it EVERYDAY to get some of the most boring programs known to man to be watched religiously day after day because it ends just at the point of our greatest intrigue?

So tomorrow – we’re back to find out what happens to seductress Suzy and the cable-guy after his fiancé died while getting a facial from a mysterious stranger that’s probably the love-child of Suzy’s father’s brother – (twice removed, of course)

The most common blunder rookie copywriters make is to assume the reader will “hang in there” while the writer wanders around making a far too convoluted pitch.

Let me help you with that theory…

AIN’T GONNA HAPPEN!

The instant you bore him, or confuse him, or ask him to “bear with you” while you mumble and equivocate, he’s outta there! Sale lost.

Whenever I consult with people I’ll almost invariably encourage my clients to use this simple ‘trick’ at the bottom of each page of a letter or ad: Split the last sentence, so that the reader has to turn the page to continue reading and finish the thought.

People can’t stand –

– not having the full story.

Most people don’t get it, but you *don’t* want to give your reader even a slim chance of losing interest. See if this rings a bell…

Were you one of those that sat glued to your TV screen waiting for the next installment of those old Buck Rogers serials?

Can you remember why (if you did?)

Yup, it was because of those ‘Cliffhanger endings’

Good Ol’ Buck is last seen dangling off a precipice by his fingertips — and the reel ends. *Aaargh!!!* It would drive you nuts because you’d want to find out what happened but you’d have to come back next week to find out how he got out of that precarious situation.

(Don’t worry – he got out just fine

It got you to ‘turn the page.’

It’s The Secret
To Keeping Them Reading!

At page four of a twelve page letter, they might be getting a bit fatigued, but if I gave them the opportunity to take a rest by finishing a thought, a sentence and a paragraph at the end of the page, so they could say “Oh, I see” then I could lose them FOREVER — so…

DON’T do that!

How many times have you seen an ad or sales letter that really got your attention and come back to finish it later?

My guess is ‘NEVER’?

People don’t typically come back to advertising copy ‘later’ or ‘after tea’. You’ve lost them. They’re gone. Don’t be afraid to keep this same sort of tension going all the way through your copy ? you might even want to use it at the beginning of every single paragraph.

You want their curiosity burning
at super-high intensity
each time their eyes
move down the page.

The Bucket Brigade does this so smoothly: “Not only that”, “But wait! There’s more”, “And check this out”, “One more thing, it’s important”, “And that’s just for starters”, ”We’re not through yet”, “It gets even better”, ”Do you understand what this means?”

Or, you can startle them: “You think I’m lying, don’t you?”, “The doctors were sure I was going to die.”, “So I stole it.” …etc.

NOW PAY CLOSE ATTENTION BECAUSE –

I’m going to give you the answer to a question that I’ve heard from quite a few of my clients. They always want to know, “Okay, so the ‘bucket-brigade’ is great but how do I memorize all of those words and phrases to use in my copy?

Nothing could be easier Just use the old journalism trick of “who, what, why, where, when and how”. “Who else uses this secret?” “What does this mean for you?” “Why would I share such a valuable tactic with a stranger?” “Where did I find this information?” “How would like to see it for yourself?”

Using this one simple technique in your copy WILL impact your conversion rate. You will make more sales and you will generate more leads.

The good old Bucket Brigade will lead your reader in a fast, linear path straight from your headline to your sales pitch.

No let-up in tension.  No chance for her to conveniently put your copy aside “to finish later”.

Believe me, they’ll have to make an effort to tear their eyes from the page and that’s in your favor all the way.

So let’s hear no more whining such as “but that sounds like some corny infomercial” It’s only corny until the checks start coming in. Then, it’s music to your ears!

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